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2009 Winners in Review |
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Below is a listing of Category winners in 2009. Thanks to the CAMA sponsors who made last year a great event!
You can also view the winners online from Agri-Marketing Magazine!
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Thank you to our sponsors |
Category |
Congratulations to the winners! |
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Agri-Marketer of the Year |
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Best of Show – Communication vehicles |
Advertiser: Farm Credit Canada
Agency: In-house
Product: FCC Brand Story
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Best of Show – Communications and public relations programs |
Advertiser: Farm Credit Canda
Agency: In-house
Product: FCC Brand Story
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Best of Show – French language marketing and communication |
Advertiser: Arysta LifeScience
Agency: Woodruff Sweitzer
Product: KANEMITE
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Best of Show – Advertising vehicles |
Tie:
Advertiser: Farm Credit Canda
Agency: In-house
Product: FCC Customer Testimonial Video
Advertiser: John Deere
Agency: John Deere Ag Marketing Center
Product: Tim Hortons Brier Sponsorship Ad
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Best of Show – Marketing and advertising campaigns |
Advertiser: SeCan
Agency: Margrie Wallace
Product: SeCan Genes that fit your farm
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| Category 1 – |
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Integrated marketing campaign |
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Campaigns targeted to sell a product or service, or targeted to raise awareness or position the brand of a company, product, service or issue, must use a minimum of two tactics (radio, TV, print, direct marketing, POP, electronic, dealer support materials, special events, premiums, displays, public relations or communication elements). Demonstrate research in campaign development. |
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| 1A |
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Total campaign $100,000 or less |
Advertiser: CANTERRA Seeds
Agency: BCG Communications
Product: CANTERRA SEEDS Producer Promotion Campaign
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| 1B |
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Total campaign $100,000 - $250,000 |
Advertiser: BASF Canada
Agency: Quarry Integrated Communications
Product: VIPER
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| 1C |
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Total campaign $250,000 - $500,000 |
Advertiser: SeCan
Agency: Margie Wallace
Product: SeCan Genes that fit your farm
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| 1D |
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Total campaign over $500,000 |
Advertiser: DEKALB Brand Seed, Monsanto Canada Inc.
Agency: Strath & Company Inc.
Product: DEKALB Brand Seed 2009 Campaign
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| Category 2 – |
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Print ads |
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| 2A |
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Single ad or series, any size, less than four colour |
Advertiser: Syngenta Crop Protections Canada, Inc.
Agency: Bos
Product: Quilt Green Trace Paper And Green Pages
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| 2B |
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Single ad, any size, four colour |
Advertiser: John Deere
Agency: John Deere Ag Marketing Center
Product: Tim Hortons Brier Sponsorship Ad
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| 2C |
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Ad Series, any size, four colour |
Advertiser: Farm Credit Canada
Agency: In-house
Product: Field Manager PRO - Traceability
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| Category 3 – |
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Radio commercials |
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| 3A |
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Single or Series, 30 or 60 seconds, Ag focused |
Advertiser: Dow AgriSciences
Agency: AdFarm
Product: BigBoys How Convenient Radio Spot
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| 3B |
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Single or Series, 30 or 60 seconds, Consumer focused |
Advertiser: UFA
Agency: AdFarm
Product: UFA Big 100 Radio
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| Category 4 – |
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Television commercials |
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| 4A |
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Single or Series, 30 or 60 seconds, Ag focused |
Advertiser: Pioneer Hi-Bred
Agency: McCormick Global Communications
Product: Pioneer Breaking New Ground TV - 30 secs
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| 4B |
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Single or Series, 30 or 60 seconds, Consumer focused |
Advertiser: Pork Marketing Canada
Agency: AdFarm
Product: Pork Marketing Canada |
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| Category 5 – |
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Out of home |
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These products are intended for a public audience. Examples include billboards, murals and public sculpture, transit, interior and exterior, shelters, resto-bar, airport terminals, wrapped buildings, cars, decorations, neon signs, awnings and street furniture. |
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| 5A |
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Billboard, single |
Advertiser: Pioneer Hi-Bred
Agency: McCormick Global Communications Inc.
Product: Breaking New Ground
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| 5B |
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Billboards, series |
Advertiser: Brandt Tractor
Agency: CouplandJeffrey
Product: Brandt
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| 5C |
CAMA Alberta |
Transit, interior and exterior, shelters, resto-bar |
Advertiser: Flowers Canada
Agency: AdFarm
Product: Flowers Canada Elevator Door Wraps
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| Category 6 – |
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Electronic media |
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This category focuses on computer-based projects that use electronic production or delivery mechanisms to provide audiences with information such as electronic newsletters, electronic annual reports, internet (www) sites, intranet (internal web) sites, wikis, podcasts, blogs and interactive communication programs and presentations. |
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| 6A |
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Web design - Corporate |
Advertiser: Canada's Outdoor Farm Show
Agency: GJA
Product: Canada's Outdoor Farm Show Website 2009
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| 6B |
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Web design - Microsite, promotional |
Advertiser: Arysta LifeScience
Agency: Woodruff Sweitzer
Product: Segmentation Tool Website
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| 6C |
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Video or DVD targeted to external audiences |
Advertiser: Farm Credit Canda
Agency: In-house
Product: FCC Customer Testimonial Video
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| 6D |
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Online advertising (animation, e-mail, banner ads) |
Advertiser: Syngenta Crop Protection Canada, Inc.
Agency: Bos
Product: Seed Care Online
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| 6E |
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Electronic newsletters - outbound or online |
Advertiser: Farm Credit Canada
Agency: In-house
Product: FCC AgriSuccess Express
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| Category 7 -- |
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Integrated marketing campaign |
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| 7A |
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Point of purchase material (posters, banners, mobiles, packaging) |
Advertiser: Bayer Inc.
Agency: Woodruff Sweitzer
Product: CyLence/Tempo
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| 7B |
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Exhibits or displays |
Advertiser: BASF Canada
Agency: Quarry Integrated Communications
Product: VIPER at Crop Production Show
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| 7C |
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Promotional items (calendars, hats, give-aways) |
Advertiser: Syngenta Crop Protection Canada, Inc.
Agency: Bos
Product: Touchdown Low Foam Coasters
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| 7D |
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Contests |
Advertiser: CANTERRA SEEDS
Agency: BCG Communications
Product: CANTERRA SEEDS Producer Promotion |
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| Category 8 -- |
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Product sales |
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Materials developed for the primary purpose of promoting sales of a specific product. |
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| 8A |
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Single piece or series pieces literature |
Advertiser: Bayer CropScience
Agency: AdFarm
Product: Bayer CropScience Reason DM series
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| 8B |
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Digital presentation |
Advertiser: Syngenta Crop Protection Canada, Inc.
Agency: Bos
Product: Yield Science Video Series - Touchdown Total, Quilt and Cruiser Maxx
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| 8C |
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Direct marketing or direct response advertising |
Advertiser: Syngenta Crop Protection Canada, Inc.
Agency: Bos
Product: Broadband Rubic's Cube DM |
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| Category 9 – |
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Advertising for agri-business or agricultural Association, Consumer focused |
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Campaigns or tactical elements that promote value-added agriculture products marketed to the end consumer such as processed food (cookies, specialty meats, ice cream, pasta), ethanol and other products that are ready for market. Does not include farm input products. Campaigns must use a minimum of two tactics (radio, TV, print, direct marketing, POP, electronic, dealer support materials, special events, premiums, displays, public relations or communication elements). Demonstrate research in campaign development. |
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| 9B |
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Specialty promotion, sales support materials |
Advertiser: Pork Marketing Canada
Agency: AdFarm
Product: Pork Marketing Canada Choose Canadian Campaign |
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| Category 10 – |
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Advertising produced in Canada for domestic or foreign markets |
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| 10A |
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Print ads, literature, publications |
Advertiser: AdFarm
Agency: In-house
Product: The Original Community
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| 10B |
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Specialty promotion, sales support materials |
Advertiser: Buhler Versatile Inc.
Agency: Woodruff Sweitzer
Product: Versatile
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| 10C |
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Special events, displays, trade shows |
Advertiser: Salford Farm Machinery Ltd.
Agency: ON Communications Inc.
Product: Salford Farm Machinery
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| Category 11 – |
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French language marketing |
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| 11A |
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Print ads |
Advertiser: Arysta LifeScience
Agency: Woodruff Sweitzer
Product: KANEMITE |
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| 11D |
CAMA Quebec |
Specialty promotion, sales support materials, literature |
Advertiser: Syngenta Seeds Canada, Inc.
Agency: ON Communications Inc.
Product: Syngenta Seeds Canada AMS Literature
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| 11F |
CAMA Manitoba |
Communications programs targeted to a French-speaking audience |
Advertiser: Bayer Inc.
Agency: Woodruff Sweitzer
Product: Comfortable in Their Own Skin
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| 11G |
CAMA Saskatchewan |
Print and electronic publications, electronic, digital and interactive media, French |
Advertiser: Farm Credit Canada
Agency: In-house
Product: AgriSuccess Journal
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| Category 12 – |
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Experimental marketing, non-traditional guerilla tactics, street teams, sampling |
Advertiser: Pork Marketing Canada
Agency: AdFarm
Product: Pork Marketing Canada BzzAgent Campaign
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| Category 13 – |
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Special events, external: customer-focused |
Advertiser: Monsanto Canada Inc.
Agency: Synthesis Agri-Food Consulting
Product: Monsanto Tech Expo 2008
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Includes trade shows, customer appreciation initiatives, large fundraisers, official openings, road shows, product launches, town hall or annual meetings, stakeholder consultations or other events that mark a significant occasion or supports the goals of an organization. |
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| Category 14 |
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Media relations |
Advertiser: Egg Farmers of Ontario
Agency: In-house
Product: Egg Farmers of Ontario Travelling Easter Egg Farmer
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Campaign or ongoing program targeted to the news media. |
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| Category 15 – |
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Crisis communication, issues management, government relations |
Advertiser: Egg Farmers of Ontario
Agency: In-house
Product: Egg Farmers of Ontario Municipal Motion Campaign
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Programs targeted to internal or external audiences that address issues, trends or attitudes that have a significant impact on an organization such as government relations, labour relations, mergers, acquisitions, public policy, the environment or emergency preparedness. |
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| Category 16 – |
CAMA Ontario |
Internal communication |
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Communication initiatives targeted to internal audiences or audience segments that may create awareness, influence opinion or behavioural change including brand ambassador programs, change management initiatives, benefits and compensation, ethics, morale, internal culture or education. |
Advertiser: Farm Credit Canada
Agency: In-house
Product: FCC Brand Story |
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| Category 17 – |
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Community relations |
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Programs targeted to community audiences that support a worthy cause, influence awareness, opinion, create partnerships or raise funds, campaign or tactical elements including television, radio, print, all mediums, campaigns (more than one element) online, all mediums, electronic and multi-media, all mediums. |
Advertiser: AGVISION TV
Agency: In-house
Product: The New Faces of Canadian Farming
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| Category 19 – |
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Print publications |
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This includes external or internal publications in all formats except electronic such as one to four-colour magazines, newspapers, magapapers, tabloids, newsletters, annual reports and special purpose publications. |
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| 19A |
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Newsletters – internal or external |
Advertiser: Royal Bank of Canada
Agency: AdFarm
Product: RBC Agriculture Business Review
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| 19B |
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Magazines – internal or external |
Advertiser: Farm Credit Canada
Agency: In-house
Product: AgriSuccess Journal - English
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| 19C |
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Annual reports |
Advertiser: The Canadian Wheat Board
Agency: In-house
Product: Exceptional: 2007-08 Annual Report
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| 19D |
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Special publications |
Advertiser: Farm Credit Canada
Agency: In-house
Product: FCC Brand Story
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| 19E |
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Association publications, published by an association, controlled circulation |
Advertiser: Ontario Fruit and Vegetable Growers Association
Agency: Ecomente Media Counsel (formerly BioScience Communicators)
Product: The Grower
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| Category 20 – |
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Writing |
Advertiser: The Grower
Agency: Ecomente Media Counsel (formerly BioScience Communications Inc.)
Product: Ontario Ginseng Growers Seek Higher Ground
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Includes original material written for a particular project including personality profiles, recurring features or columns, other features, editorials and advertorials or original writing of a news, news articles, marketing or interpretive articles, speeches, scripts, news releases, sales promotion and marketing, writing for online distribution and technical writing. |
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