Best of CAMA 2013 Seminar

Do you really know your client, the farmer?

Like any other fields, farming has evolved.  But do we know how far this evolution has gone? How have these changes impacted farmers and how they make decisions?

Join us for an informative day-long seminar prior to the Best of CAMA gala.
Date:           Thursday, November 21, 2013
Time:           9:00am - 3:00pm
Location:     Place d'Armes, Fairmont Le Château Frontenac

Each year, as part of your Best of CAMA experience, we bring you a professional seminar to broaden your horizons and deepen your skill set. For the 2013 Best of CAMA event on November 21 in Quebec, it’s all about the farmer.

Join us at Best of CAMA for: Do you really know your client, the farmer?

Our speakers for the seminar:

David Pontbriand, Substance Stratégies – From Prejudices to Reality –
Substance strategies, an independent research firm, conducted a survey among farmers to compare their behaviours and beliefs to that of the general population. Thought you knew farmers? Think again! This presentation will not only demonstrate their significant buying power - even in categories that transcend their craft - but that they're also a prime target for your clients.

Marinus Van Dijk, Ipsos Forward Research – Key findings from their latest syndicated study on Canadian farm media usage – the 2012 Agricultural Communications Review – with a focus on how Quebec farmers differ in their usage of farm media channels.  The study covers the use of traditional media such as print, radio and television – as well as digital media including social media. 

Kelly Dundas, Networks - How to reach “mobile” farmers?  Farmers spend lots of time outside their office. Based primarily on their annual survey, Kelly will share how readers on the AGCanada Network are using their mobile devices and the effect of different mobile platforms on those activities.

Lyndon Carlson, Farm Credit Canada - Are perceptions changing?  18 months ago, Farm Credit Canada launched the Ag More Than Ever campaign in order to change perceptions of agriculture.  How are perceptions evolving?

Vincent Cloutier, La Coop fédérée - Quebec agriculture versus Canada agriculture.
Get a portrait of agriculture all across Canada. You’ll get useful stats to use in your marketing program planning. You’ll also learn that during hard times, decreasing advertising spending in Quebec is a bad idea. Thanks to public program, Quebec farmers can count on more stable revenue. These programs have shaped Quebec agriculture. See how it compares to ag in other Canadian provinces.

More than ever, agricultural marketing success depends on knowing the end customer. Here’s your chance to expand your knowledge.  The benefit to your career is immense.

The cost?  Just $95 plus GST (price includes lunch at Le Chateau Frontenac).

To reserve your place in “How well do you know your client, the farmer”, please login at  go to "My Account" and purchase your tickets online.  Or contact Mary Thornley at or (519) 389-6552.





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