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Categories
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PDF Version for list of categories. |
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Agri-Marketer of the Year |
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Best of Show – Communication vehicles |
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Best of Show – Public relations programs |
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Best of Show – French language marketing and communication |
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Best of Show – Advertising vehicles |
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Best of Show – Marketing and communication campaigns |
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| Category |
Integrated marketing campaign (OFFLINE SUBMISSIONS) |
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Campaigns targeted to sell a product or service, or targeted to raise awareness or position the brand of a company, product, service or issue, must use a minimum of two tactics (radio, TV, print, direct marketing, POP, electronic, dealer support materials, special events, premiums, displays, public relations or communication elements). Demonstrate research in campaign development. |
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| 1A |
Total campaign $100,000 or less |
| 1B |
Total campaign $100,000 - $250,000 |
| 1C |
Total campaign $250,000 - $500,000 |
| 1D |
Total campaign over $500,000 |
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| Category |
Print ads (ONLINE SUBMISSIONS) |
| 2A |
Single ad or series, any size, less than four colour |
| 2B |
Single ad, any size, four colour |
| 2C |
Ad Series, any size, four colour |
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| Category |
Radio commercials (ONLINE SUBMISSIONS) |
| 3A |
Single, 30 or 60 seconds |
| 3B |
Series, 30 or 60 seconds |
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| Category |
Television commercials (ONLINE SUBMISSIONS) |
| 4A |
Single, 30 or 60 seconds |
| 4B |
Series, 30 or 60 seconds |
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| Category |
Out of home (ONLINE SUBMISSIONS) |
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These products are intended for a public audience. Examples include billboards, murals and public sculpture, transit, interior and exterior, shelters, resto-bar, airport terminals, wrapped buildings, cars, decorations, neon signs, awnings and street furniture. |
| 5A |
Billboard, single |
| 5B |
Billboards, series |
| 5C |
Other outdoor |
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Electronic media (ONLINE SUBMISSIONS) |
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This category focuses on computer-based projects that use electronic production or delivery mechanisms to provide audiences with information such as electronic newsletters, electronic annual reports, internet (www) sites, intranet (internal web) sites, wikis, podcasts, blogs and interactive communication programs and presentations. |
| 6A |
Web design - Corporate |
| 6B |
Web design - Microsite, promotional |
| 6C |
Video or DVD targeted to external audiences (OFFLINE SUBMISSIONS) |
| 6D |
Online advertising (animation, e-mail, banner ads) |
| 6E |
Electronic newsletters - outbound or online |
| 6F |
Online magazine or publications |
| 6G |
Social media |
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| Category |
Merchandising aids, promotional or specialty advertising |
| 7A |
Point of purchase material (posters, banners, mobiles, packaging) - (OFFLINE SUBMISSIONS) |
| 7B |
Exhibits or displays (ONLINE SUBMISSIONS) |
| 7C |
Promotional items (calendars, hats, give-aways) - (OFFLINE SUBMISSIONS) |
| 7D |
Contests (ONLINE SUBMISSIONS) |
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| Category |
Product sales (ONLINE SUBMISSIONS) |
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Materials developed for the primary purpose of promoting sales of a specific product. |
| 8A |
Single piece literature |
| 8B |
Series literature |
| 8C |
Digital presentation (OFFLINE SUBMISSION) |
| 8D |
Direct marketing or direct response advertising |
| 8E |
Electronic or interactive media (OFFLINE SUBMISSIONS) |
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| Category |
Consumer-focused advertising for agri-business or agricultural association (ONLINE SUBMISSIONS |
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Campaigns or tactical elements that promote value-added agriculture products marketed to the end consumer such as processed food (cookies, specialty meats, ice cream, pasta), ethanol and other products that are ready for market. Does not include farm input products. Campaigns must use a minimum of two tactics (radio, TV, print, direct marketing, POP, electronic, dealer support materials, special events, premiums, displays, public relations or communication elements). Demonstrate research in campaign development. |
| 9A |
Campaign |
| 9B |
Print ads, literature, publications |
| 9C |
Radio commercials, single or series |
| 9D |
Television commercials, single or series |
| 9E |
Specialty promotion, sales support materials |
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| Category |
Advertising produced in Canada for foreign markets (ONLINE SUBMISSIONS) |
| 10A |
Print ads, literature, publications |
| 10B |
Specialty promotion, sales support materials |
| 10C |
Special events, displays, trade shows |
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| Category |
French language marketing (ONLINE SUBMISSIONS) |
| 11A |
Print ads, French |
| 11B |
Electronic publications, digital and interactive media, French |
| 11C |
Specialty promotion, sales support materials, literature, French |
| 11D |
Special events, French |
| 11E |
Communications programs targeted to a French-speaking audience |
| 11F |
Print publications, French |
| 11G |
Writing for French audiences |
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| Category 12 |
Experiential marketing, non-traditional guerilla tactics, street teams, sampling (ONLINE SUBMISSIONS) |
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| Category |
Special events (ONLINE SUBMISSIONS) |
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Includes trade shows, customer appreciation initiatives, large fundraisers, official openings, road shows, product launches, town hall or annual meetings, stakeholder consultations or other events that mark a significant occasion or supports the goals of an organization. |
| 13A |
External, customer-focused |
| 13B |
Internal, employee-focused |
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| Category 14 |
Media relations (ONLINE SUBMISSIONS) |
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Campaign or ongoing program targeted to the news media. |
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| Category 15 |
Crisis communication, issues management, government relations (ONLINE SUBMISSIONS) |
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Programs targeted to internal or external audiences that address issues, trends or attitudes that have a significant impact on an organization such as government relations, labour relations, mergers, acquisitions, public policy, the environment or emergency preparedness. |
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| Category 16 |
Internal communication (ONLINE SUBMISSIONS) |
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Communication initiatives targeted to internal audiences or audience segments that may create awareness, influence opinion or behavioural change including brand ambassador programs, change management initiatives, benefits and compensation, ethics, morale, internal culture or education. |
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| Category 17 |
Community relations (ONLINE SUBMISSIONS) |
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Programs targeted to community audiences that support a worthy cause, influence awareness, opinion, create partnerships or raise funds, campaign or tactical elements including television, radio, print, all mediums, campaigns (more than one element) online, all mediums, electronic and multi-media, all mediums. |
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| Category |
Print publications (OFFLINE SUBMISSIONS) |
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This includes external or internal publications in all formats except electronic such as one to four-colour magazines, newspapers, magapapers, tabloids, newsletters, annual reports and special purpose publications. |
| 18A |
Newsletters – internal or external |
| 18B |
Magazines – internal or external |
| 18C |
Annual reports |
| 18D |
Special publications |
| 18E |
Association publications, published by an association, controlled circulation |
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| Category |
Writing (ONLINE SUBMISSIONS) |
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Includes original material written for a particular project including personality profiles, recurring features or columns, other features, editorials and advertorials or original writing of a news, news articles, marketing or interpretive articles, speeches, scripts, news releases, sales promotion and marketing, writing for online distribution and technical writing. |
| 19A |
Feature articles |
| 19B |
Editorials, news or column writing |
| 19C |
Publication writing |
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| Category 20 |
Logo/Wordmark (product, brand, service, business, association) (ONLINE SUBMISSIONS) |
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